The biggest win through Plumb5 is that it starts with a data-aware customer stack, which creates a single customer view for marketers to analyze their customers holistically. Without having to run through an expensive integration program, Plumb5 offers single customer view right from day one and populates data as and when interactions occur, which helps in maintaining SCV data at all times and make it available for next actions.
Plumb5 offers more than 30 default reports that allow users to quickly generate reports based on visitors, events, city, pages and sources, without having to spend on each custom report. The Custom report builder allows the marketer to create dimensional reports using an intuitive report builder.
Tracking IoT enabled touch-points is a key requirement for businesses to analyze customer journeys and experience, allowing them to personalize engagements over these touch-points.
The ability to assign scores to parameters such as recency, frequency, page depth, pages, time spend, events and other, helps marketers to detect intent in real-time, where a aggregate score can be consumed to target personalization campaigns.
Plumb5 not only allows marketers to include email sources to their attribution analysis but also provides event level scoring to understand the true channel contribution towards a sale.
Track your website and mobile visitors in real-time and tag data to the unified customer stack to analyze behavior, interaction and purchase patterns and insights.
Tag beacon or an NFC (near Field Communication) data to the customer stack and roll out engagement campaigns based on online and offline behavior, when the customer is at the store.
Tracking IoT (Internet of Things) enabled touch-points becomes key for businesses to analyze customer journeys and experience to personalize engagements over these touch-points.
