Beacons & Sensors

Integrate Beacons / NFC data to analyze finer customer behavior

Instore Personalization using Beacons

With the rise of the mobile-empowered consumer, innovative marketers are using beacons to create more compelling, personalized customer experiences at the store and department level. Every in-store mobile experience that is delivered to a shopper must be relevant to the interests and behaviors of that shopper, and must provide clear value to the consumer.

Plumb5 allows marketers to tag their beacon/NFC data to the customer stack and roll out engagement campaigns when in store, based on online and offline behavior when the customer is at the store. With Beacon data tagged to the customer profile, engagement can go to the extent of micro location, which converts to delivering store engagement, backed by context and insight thus enhancing conversion processes.

Plumb5 Mobile SDK allows marketers to track visitors/customers and execute engagement rules based on customers’ in-store browsing journeys, time spent, products purchased, offers redeemed, or more. With Plumb5 scripts running on your estore, you could even personalize online based on offline store behavior, purchases or even walk-flows.

Using Beacons, businesses can exercise value optimization including offers, more personalized service, assistance with decision-making, and providing new convenience services