Founded in 2010, Plumb5 is an integrated data platform developed by Decisive Analytical Systems. It was built to solve marketing challenges permanently, by unifying customer data and facilitating seamless automation of business processes, to drive customer centric engagement automation.
Our vision is rooted in the idea that tremendous business growth is possible only when the business is completely aligned with their customers. Bringing all the customer facing systems and personnel to a more common collaborative unified platform would solve 80% of the marketing challenges permanently.
Plumb5 as an integrated platform allows businesses to bring all their customer data together spanning Website, Mobile, Email, Social, Commerce, CRM, Loyalty, Offline store and Call data. By creating a unified profile for each customer, marketers have access to every aspect of the customer in real-time and can create quick engagement campaigns enabling delightful customer experiences
As every dollar spent and every dollar earned happens at the touch-points, Plumb5 touch-point trackers keep track of spends and attributes exactly for every buck spent, thus allowing the marketer to completely take control of their marketing spends. This allows the marketer to measure and monitor marketing ROI.