Building a Problem Solving

Automation Platform

Founded in 2010, Plumb5 is an integrated data platform developed by Decisive Analytical Systems. It was built to solve marketing challenges permanently, by unifying customer data and facilitating seamless automation of business processes, to drive customer centric engagement automation.

Our vision is rooted in the idea that tremendous business growth is possible only when the business is completely aligned with their customers. Bringing all the customer facing systems and personnel to a more common collaborative unified platform would solve 80% of the marketing challenges permanently.

Management Team

Meet Our Experts

Vijay Chander

Chief Executive Officer

Having worked as a business leader, Vijay has worked for global enterprises like Xerox and ICI heading sales and strategy. He packages customer delight into each customer instances.


Rashid Dawood

Head of Human Resources and Infrastructure

Rashid Dawood is the Chief People Officer at Plumb5 where he strives everyday towards delivering a remarkable and inclusive employee experience. He is also responsible for the implementation and operations of all technology infrastructures at plumb5.


Arun Krishnamoorthy

Vice President- Partners

With rich experience in solution and partner management in Pitney Bowes, Arun manages partner solutions for Enterprise System Integrators and data driven Digital Marketing Agencies.


Raju Ramakrishnan


Having headed Verizon Media Labs in India, Raju is the tech brain behind Plumb5. Having close to about 9 patent in contextual messaging, he is instrumental in creating the state machine capable of understanding contexts in real-time.

Evolution of Plumb5

The Journey so far

March 2011

Integrated Architecture with web analytics

Sep 2011

Email Management

July 2012


Oct 2012

Lead Management

Jan 2013

Live Chat

July 2013

ECOM Connectors

Oct 2013

Social Connectors

June 2014

SMS Engagement

Jan 2015

Lead Scoring and Attribution

Feb 2015

CRM Connectors

June 2015

POS Connectors

July 2015

ECM Connectors

Dec 2015

BI Dashboards

Jan 2017

Mobile Engagement

May 2017

Bot Integration

Aug 2017

Beacon Integration

Jan 2019

Journey Designer

May 2019

Advanced Segmentation

Jan 2020

Mobile Responsive UI Refresh

Jan 2021

AI Driven Automation

Our Vision

Autonomous Customer Engagement

Plumb5 as an integrated platform allows businesses to bring all their customer data together spanning Website, Mobile, Email, Social, Commerce, CRM, Loyalty, Offline store and Call data. By creating a unified profile for each customer, marketers have access to every aspect of the customer in real-time and can create quick engagement campaigns enabling delightful customer experiences.

As every dollar spent and every dollar earned happens at the touch-points, Plumb5 touch-point trackers keep track of spends and attributes exactly for every buck spent, thus allowing the marketer to completely take control of their marketing spends. This allows the marketer to measure and monitor marketing ROI.