The platform is built with a data-aware architecture that incorporates all the customer related attributes into one structure and can be scaled with new attributes at any level in the hierarchy. This allows the platform to unify customer data at a granular level, and is designed to get responses in the fastest path possible. The Data Master can be scaled to incorporate other non customer data to create a unified MDM structure. This can help the business maintain one base application, along the lines of a business operating system.
A sample structure will help you visualize how a complete MDM can be created using the existing CDM structure within Plumb5.