Email/SMS Campaigns
Manage all email/sms campaigns from one place.
Integrated Email/SMS Management.
Be it bulk campaigns or 1:1 triggers, you can use the inbuilt-app to send emails and SMS campaigns. Plumb5 can connect to any Email/SMS provider of your choice, or you could choose to use the available providers listed on Plumb5. The big advantage lies in its integration: now, you can seamlessly track your email campaign click-throughs right across their journey on the landing website. SMS communications are tracked for delivery and click-through along with mobile browsing sessions.
Features
A quick look at the capabilities of both Email and SMS.
|
Contact Management
Email: Ability to import email databases or prospect lists, verify contact addresses and sync up with social profiles.
SMS: Ability to import phone numbers of prospects, verify DND and sync with available social information.
|
|
Template Library
Email: You can either create and upload custom templates or use existing templates to design email campaigns.
SMS: Create and save simple SMS messages as templates.
|
|
Groups and Segmentation
Email: Create groups out of your contact list based on behavioral, social or demographic profiles to run custom mail campaigns for specific segments.
SMS: Create groups out of your contact list based on behavioral, social or demographic profiles to run custom SMS campaigns for specific segments.
|
|
Triggers
Email: Connect event responses on websites or mobile apps to trigger 1:1 email campaigns.
SMS: Connect event responses on websites or mobile apps to trigger 1:1 SMS campaigns.
|
|
Content Testing
Email: Run split test to measure effectiveness of emailer design, subjectline, time of the day/week.
SMS: You can request for customization to run split test for measuring effectiveness of your SMS campaigns.
|
|
Drip Messaging
Email: Set follow-up messaging based on conditions to engage your customers with emails or SMS.
SMS: Set follow-up messaging based on conditions to engage your customers with emails or SMS.
|
|
Message History
Email: Get complete history of all the messages sent to your customer either as email or SMS.
SMS: Get complete history of all the messages sent to your customer either as email or SMS.
|
|
Effectiveness Reports
Email: Get quick reports on mail campaign effectiveness by delivered, open, click, bounce and forwarded metrics with associated subsequent journeys.
SMS: Get quick reports on SMS campaign effectiveness by delivered and click metrics with associated subsequent journeys.
|
|
Custom Reports
Email: Create custom reports by recipients, segments or campaigns to understand effectiveness of mail campaigns.
SMS: Create custom reports by recipients, segments or campaigns to understand effectiveness of SMS campaigns.
|
|
Configuration
Email: A quick 2 step configuration process to connect email provider of your choice.
SMS: A quick 2 step configuration process to connect SMS provider of your choice.
|
In order to ensure that your messages reach your recipient’s inbox, refer to the dos and don’t’s document. To simplify processes, we have an inbuilt email address validator and a spam score for the uploaded template, to make sure we are all set for the inbox and shy of blacklisting.