Prospect Management

Engage your prospects based on intent score.

Convert your prospects using personalized engagements

The lead management app uses a generic framework that can be utilized to manage both MQLs and SQLs. The system is completely configurable with a custom form builder, custom stages and customizable account types. This allows the organization to create a bespoke CRM with integrated lead/customer behavior and automation capabilities. This feature helps businesses to sync their CRM systems and create a unified lead system or a customer management system for behavior scoring, forecasting finer intent and automating follow-up marketing.

Features

Import Contacts
Import lead lists or external contact databases using API services or through a manual upload.
Unified Prospect base
Create a single bin to manage all prospects (MQLs and SQLs). Import contact lists, integrate web forms and create input forms and ensure all opportunities are maintained in a single place. The integrated single view feature can be applied to the prospects for understanding behavior and intent.
Lead Staging
Create custom stages to manage prospect types and allow sales folks to manage prospects and their stages on the go.
Lead Scoring
Using lead scoring, you can set scores to understand lead ageing or behavior to create segments who can be engaged using targeted messaging.
Lead Assignment
An inbuilt round-robin workflow and the rules engine allows automated assignment of leads, along with the option to manage manually.
Intent Scores
Assign scores to behavioral parameters and generate prospect scorecards. This will help in analysis and targeting effective conversion campaigns.
Permissions
Configure access at the level of the organization, objects, fields, or individual records and allow seamless access to prospect insights.

The same application can be extended to the outbound marketing team or inbound support team by creating custom forms and integrating voice application. This will allow integration of voice based interactions, which can be analyzed for sentiments or intent and tagged to the respective customer for subsequent communication. Click here to read more on Call Center Integration.