Predicting Intent States

Using scoring to understand customer intent for personalization.

Intent Detection using Propensity Scoring

To be able to target contextually or personalize, we should be able to understand the intent of the visitor, where the visitor can be a first-timer or a repeat visiting prospect or a customer. Plumb5 comes with a pre-tag for customers in various stages of the lifecycle so it becomes easier to fetch the communication rules within the context of the stage.

Setting up personalization in order to garner effective conversion rates, we need to understand the intent of the user, between each milestone. To understand the movement of the user or understand how far the user is from conversion, you can segment users based on their intent. The intent score should be applied individually for each conversion milestone.

Click here to check out an example on how you can configure behavior scoring to deduce intent using Plumb5.