Irrespective of the channel your customers use, Plumb5 provides a perfect platform to serve personalization campaigns across any of the touch-points. Plumb5 collects customer data from each touch-point and tags it to one single stack so that behavioral insights can be processed holistically and delivered back at any touch-point.
Over this holistic data, the marketer can set rules to trigger personalization campaigns. Based on campaign responses and its scores, drip communication campaigns can be activated to engage customers at preferred touch-points.
Integrating Plumb5 helps in analyzing your store across all three entities; Product Sales, Customers and Channels. The marketer can monitor customer journeys, right from the first visit till their last purchase and can further set rules to segment visitors/customers to enable conversion workflows.
With this integration, you can delve into cohort analysis and understand product affinity and purchase patterns of your customers helping you strategize targeted campaigns. Using transaction data, you can start building sales and profitability reports covering individual customer purchase statements (unit economics) which will help in managing offers and discounts based on profitability scores.
Plumb5 allows the marketer to upload assets/content on to Plumb5 or connect their content management system to create dynamic personalization campaigns. Connecting CMS application can help reuse existing content and allows the marketer to manage content from a single source. Connecting CMS to Plumb5 can be done using web services. Click here to find out ready connectors for supported CMS.
The biggest advantage is that it is seamlessly integrated to the analytics module and mails can be triggered based on behavior, actions and responses on the website.
The inbuilt social feature allows you to connect with your CRM base socially and keep a tab on user sentiments along with features to broadcast periodical posts.
Use POS connectors to integrate offline data and enable store personnels to present offers and recommendations when the user is at the store.
The site chat feature allows the chat agents to converse contextually with integrated customer insights with integrated co-browsing features.
Target videos in your personalization campaign and understand the influence of your videos on customer's purchase behavior and conversions.
Integrate click-to-call widgets and allow customers to make calls when online which brings dramatic improvements in productivity.