Unified Customer Profile

By plugging Plumb5, you can visualize your customer's activity by their clickstream, source, interactions, responses along with demographic and social preferences.

This enables you to get deeper insights about a single customer where personalized campaigns can be triggered based on their overall attributes

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Interaction Scoring

Assign scores for every interaction parameters, spanning sources, URLs, recency, frequency, events, depth and time spend, enabling auto segmentation of visitors based on their behavior

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Cohorts

Create cohorts based on transactions, behavior, interactions or sentiments and generate insights, which can be applied on conversion campaigns

You can create cohorts using multiple parameters and assign workflows to these cohorts to stage the user to the next conversion stage

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Real-time Conversions

As interaction scoring and segmentation is done in real-tme, you can enable workflows to engage customers, when they are online at a touch-point.

Real-time conversion workflows has increased conversion rate by 220% in comparison to latent campaigns

Transactions

Integrate transaction data and segment customers based on purchases and product affinity.

Run rule-based retention campaigns or offer campaigns to these customer segments

This integration also helps in aligning data required for monitoring customer spends.

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Analyzing Channel Spends

By tagging purchase data to sessions, you can measure the conversion on each of your campaigns and determine the effectiveness of your investments on individual channels.

You can also apply attribution models to understand channel contributions en route to purchase.

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Acquisition Costs

You can monitor your acquisition spends by enabling the customer statement app, which aligns every visitor's interaction by the amount spent. So this will enable you to track your spend on your leads/prospects, prior to your conversion campaign.

As the app maintains the interaction history, till the last purchase, you can even monitor retention costs and get insights on buying cycle, frequency and current status of profitabililty

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Goals and Funnels

Create Goal paths and enable triggers and workflows to attract visitors to a particular conversion path. You can further measure the effectiveness of each goal path and segment drop-outs by stage, to assign a follow-up campaign.

Set workflows for drop-outs and engage them back to the conversion path.

View Sample Drop-out Workflow

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Product Performance

Sync your product list and understand the sales potential based on views, interactions, drop-outs and successful purchases.

Create custom segments for visitor's who have frequented to your product page and run custom conversion campaigns

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Online Chat

Enable SIte Chat on your store by inserting a simple embed script along with your tracking scripts

Integration allows you to set up personalized messages to customers or a particular customer segment

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Engagement Scripts

Create scripts to enable interaction or display personalized content by tagging available customer segments

The marketer can quickly create forms, assign themes and rules and publish it on the store

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Connectors

You can work with us and connect your existing CRM apps or POS apps to enrich your customer profile. If you are using Sales Force, then we have a ready connector

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Email Management

Sync customer list with Plumb5 contacts and start your email communication from Plumb5 dashboard. The big advantage is that you can follow your mail recipients right through his clickstream

The mail responses is in turn tagged back to the customer profile

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Social Messaging

With the available customer list, you can look up for their social profiles and send invitations to connect for all available public profiles

You can further send personalized messages to their social inbox

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Lead Generation Automation

You can also setup workflows for generating leads from unknown visitors, resulting from Search or Referral Campaigns.

You can use the behavior and site interaction parameters to arrive at insights about the visitor which can further utilized for enticing the visitor to disclose his identity and intent.

Based on past cases, our customers have increased their lead generation effectiveness by 120%

Retention Automation

You can set different workflows to either remarket a product or to understand purchase behavior or to get product feedback

You can enable different triggers for customer segments and enable alerts and notifiers for drifting customers or risky customers

Identify popular purchase paths and enable workflows to route customer segments in the desired paths for higher optimization